Tools

Our free Google Ads tools run in your browser. No sign-up is needed, and the numbers you enter are not sent to us. Use them to plan before you spend, then compare the estimates with your real, tracked results.

Budget Calculator

Google Ads Budget Calculator: enter a monthly or daily budget, average CPC, click-through rate, and conversion rate. You will see estimated clicks, impressions, conversions, cost per acquisition (CPA), and ROAS. Try the example on that page first: a $900 monthly budget at $1.50 per click, 5% CTR, and 4% conversion rate gives about 600 clicks, 12,000 impressions, 24 conversions, and a $37.50 CPA.

ROAS and Profit Calculator

ROAS and Profit Calculator: enter ad spend, revenue, and related costs. It shows revenue minus ad spend, ROAS, profit after all entered costs, and a clear verdict: profitable or not profitable on ad spend alone. That last point matters, because a campaign can look good on ROAS and still lose money after product and delivery costs.

Keyword Planner and Tracker

Keyword Planner and Tracker: keyword ideas with volume, CPC, and competition guidance, explanations of broad, phrase, and exact match, negative keyword guidance, and a tracker table where you can add your own keywords and note rank and performance.

How to use these tools well

• Start with honest inputs. A guessed 10% conversion rate will produce a misleading plan.
• Run a low, middle, and high case. If only the optimistic case works, the plan is fragile.
• Re-run the calculators after two to four weeks of real data, and replace estimates with actual CPC, CTR, and conversion rate.
• Read the related guides: budget planning, bidding strategies, and keyword research.

All tools at a glance

After using a tool, read the matching guide: Budget Planning for Small Businesses, Google Ads for E-Commerce, and Keyword Research for Beginners.